Even More Cheese

A notebook entry published on January 23, 2003

10:10 AM

I remember watching, in horror, a commerical for Pizza Hut’s Stuffed Crust pizza. Here is a food (pizza) that consists mainly of cheese. Cheese is the main ingredient here and there’s usually plenty of it. A brilliant salesman decides that pizza needs even more cheese, but is baffled by where it could be added. Bingo! inside the crust! This alone is frightening. Enter Stuffed Crust Gold. It has cheese where you’d expect it, cheese inside the crust as described earlier and (now this is insanity) more cheese on top of the crust! Unbelievable. The fact that people will buy it is even more of a mystery. Hungry?

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A tiny design studio founded by Dan Cederholm. We create simple interfaces balanced with a standards-based methodology, and we’re based in Massachusetts, USA.

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