Quick by Southwest

A notebook entry published on March 3, 2008

10:06 AM

Austin

I was originally planning on skipping this year’s SXSW, but finally caved and booked a quick, two-night visit to the land of a million geeks. Each year, the event seems to grow exponentially, and after 2007, I couldn’t imagine doing it again if the trend continued. But eventually I realized there are far too many people in one place at one time that I need to connect with. That, and JetBlue flies direct from BOS to AUS.

I won’t be speaking this year, and I’m quite happy about that. Instead, I’ll be trying to cram as much catching up as I can over 2.5 days. I’ll also be carrying as many Foamee coasters as I can, so be sure to say hi and ask for one (free!).

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