Hivelogic

In January 2007, Dan Cederholm designed a new logo for Dan Benjamin’s Hivelogic. A clean and simple beehive was drawn with the goal being a mark that’s clear and easily reproduceable.

The geometric, classic typeface, Avenir was used in an arc over the hive, with a nod toward the vintage and distinguished. We also whipped up a simple site template based on the monochromatic, black, white and grey scheme that has become the trademark for Hivelogic over the years. We hope you enjoy it.